At the Edge of the Orchard, Estate’s Choked by Chekhov

the cast of estate

The newest theatrical venture from LunaSea Theatre is Estate, written by young Torontonian playwright Hannah Rittner, which plays at the Neptune Studio Theatre until January 13th, 2013. Estate is a re-imagining of Anton Chekhov’s 1904 play The Cherry Orchard, modernized and set in the Annapolis Valley. It features a powerhouse cast and an incredibly rare dynamic of having six female performers in an ensemble of seven.

One need only read Rittner’s “Message From the Playwright” in Estate’s programme to see that she weaves poetry into the most unlikely of places and longs to connect ardently to humanity and its artistic canon. There is much beautiful language in Estate, poignant imagery and interesting perceptions, but her characters and their story feel trapped by her attempt to fit them into Chekhov’s framework.

My first question is: Why do we need an updated version of The Cherry Orchard? What is the connection between Chekhov’s Russia, which had just abolished Serfdom and was seeing a massive overhaul of the fundamental fibers of its society and its economy as the Western World was being revolutionized by the Industrial Revolution, with the early percolating of Bolshevism and Marxism that led to the Russian Revolution of 1917 stirring the people’s world even more vigorously, with contemporary Nova Scotia? Rittner sets her story in the immediate future (2015-16) and hints at some sort of economic crisis, but the stakes and tangible consequences of this crisis outside this one family’s need to move is not made clear.

Rittner’s greatest strength is her beautiful poetic language, which contrasts sharply with Chekhov’s use of stark, mundane, realism. In The Cherry Orchard each character represents a certain aspect of society: a political ideology or the penniless aristocracy or the absurd futility of the forgotten former serfs, for example. This grounds Chekhov’s play in the stories of the people who inhabit this land and their ancestors. In Estate all the characters speak in heightened, grandiloquent soliloquies quoting from Shakespeare and referencing Williams and Nietzsche, from Bobby, the overalls-wearing orchard employee to Georgia, the hippie Yoga-loving matriarch. Beyond a brief reference to exploiting the Mi’kmaq and the Acadians, the sense that this is a Nova Scotian story told from the perspective of the people who have farmed the orchards in the Annapolis Valley doesn’t seem at all realistic and in some cases is historically murky. A family named McInnes, for example, likely would have immigrated to Nova Scotia from Scotland a century after the Acadians were expelled by the British. Rittner’s language is made strange and alienating in this otherwise realistic play, but I think that if it were liberated from the chains of Chekhov and approached from a different artistic style the result could be quite fascinating and emotionally arresting.

Chekhov maintained that the plays he wrote were comedies and focused on his characters’ inability to express themselves or to connect with the world around them as a source to highlight humanity’s inherent absurdity. This means that most Chekhovian characters’ inner-most thoughts and emotions exist only in subtext buried under foolish chattering about the snow, the late train or delicious food. Rittner does the opposite in Estate, having her characters continually telling one another exactly what they think and how they feel at every opportunity. As the characters are continually revealing their souls without real consequences or stakes, it is difficult for the actors to create a realistic justification or motivation as through-lines to give the story immediacy and to elicit a sense of care in the audience.

Mauralea Austin plays Georgia, reminiscent of Donna from Mamma Mia trying to be Mama Rose. It is an odd and intriguing combination. There are moments where Austin is ferocious, but the writing takes her to such extreme lengths that the heart of Georgia as a mother who has lost her child, a woman who is losing her home and a person who has lost herself is too often eclipsed by manic arm flailing and tongue in cheek Yoga axioms. I would love to see her play the Chekhovian equivalent to this part someday because it is clear that she would be incredible if given the opportunity to rein all that intensity, loftiness and emotional ferocity into a more tightly wound and subtler box. Carroll Godsman has some wonderful moments as Bobby. I loved how beautifully naive her faith was in the efficacy of the apples. Her perverse crush on Georgia, someone with whom she has had a maternal role since childhood, is one that I would have loved to see explored much deeper and with higher stakes and consequences from the rest of the characters. There is a goldmine of potential between these two women and I think this could give something more tangible and distinct for Martha Irving’s character, Sylvia, who seems under-written, to respond to. Michael McPhee’s Richard is the most “realistic” character in that he seems to belong to the contemporary Haligonian world and his inability to fit in creates a nice tension, but it is difficult for this tension to evolve because Richard responds to the chaos around him as a sort of buffer, but doesn’t have a distinct depth of personality, ideology and philosophy of his own. Rittner’s strongest character is, perhaps not surprisingly, the one who is the most different from her Chekhovian sister, Serbian artist Penelope played with beautiful simplicity by Alexis Milligan. Here, Rittner captures much of Chekhov’s subtext because Penelope is trapped in her imperfect knowledge of English. She cannot connect to others, her sense of her own identity and homeland was lost during the Bosnian War, it is not entirely clear whether she loves Gita and her angst and emotions are repressed and complicated. Penelope shines as an example of what Rittner is capable of, and Milligan’s mesmerizing performance shows how actors benefit so richly from the gift of subtext and depth.

I love that Luna Sea Theatre is dedicated to giving opportunities to young, emerging female artists. I love that they are committed to telling stories about the female experience and I am intrigued that they seem so interested in doing this through the proxy of the classic canons of male playwrights. I love that Neptune Theatre is offering its “Open Spaces” initiative which gives independent theatre companies like LunaSea the opportunity to use the Studio Theatre and to be invited under the “umbrella” of the Neptune Theatre Organization that Halifax theatre audiences have come to trust and rely on for quality theatrical experiences.

The challenge for the Halifax independent theatre right now is twofold. Firstly, we still need to work harder and better at helping audiences to find their way to Neptune’s Studio Theatre and to get as excited about the new work that is created there (both those within Neptune’s Official Season and Visiting Productions) as we are. Next, if we are fostering this space as a place to showcase that local productions and independent productions are often of similar professional caliber as those audiences have come to expect from Neptune’s Fountain Hall, we must make sure that the plays we are presenting there have been workshopped and dramaturged and rehearsed and polished as much as the plays in the main space have. Estate feels like it is still midway through its process. There is much to mine and explore and so much that is exciting and well on its way. Yet, to stage the production here and now, it feels rushed and forced into making good use of an opportunity for a playing space, rather than the culmination of a theatrical process. The consequences may be that it leaves theatregoers who would rather wait and see something closer to the “finished product” a little frustrated or underwhelmed.

LunaSea Theatre’s production of Hannah Rittner’s play Estate plays January 10-12 at 8:00pm with a matinee at 4:00pm on January 12th and a matinee at 2:00pm on January 13th, 2013 at the Neptune Studio Theatre (1593 Argyle Street). Tickets are: $25 Regular / $20 Seniors & Artists / $15 Students and can be purchased in person at the Box Office (1593 Argyle Street, next door to the Argyle Bar & Grill) or by calling 902.429.7070 or online at www.neptunetheatre.com. For more information, please click this link!

Posted in alexis milligan, anton chekhov, carroll godsman, hannah rittner, luna/sea theatre, martha irving, mauralea austin, michael mcphee, neptune studio theatre | Leave a comment

The 2012 TWISI AWARD WINNERS

It is time once again for my end of year TWISI Round Up! This year I wanted to reinstate the TWISI Awards and to use this opportunity to celebrate the achievements of some of the incredible theatre artists whose work I felt privileged to see this year. I have gone through all the reviews and theatre notes that I have written from the last twelve months and come up with this list of TWISI AWARD WINNERS. Each winner receives exclusive TWISI Award Winner bragging rights, a swanky gold star badge for their Facebook page and all my gratitude for giving me such a glorious gift of talent and theatrical bliss this year. Thank you from the bottom of my bottom (to borrow from Betty White).

The 2012 TWISI AWARD WINNERS ARE:

  1. Gold Star to HELENA PIPE (Actor in In This Word, Halifax Theatre For Young People/Super Nova Festival)
  2. Gold Star to BRUCE HORAK (Performer/Creator of This is Cancer, Eastern Front/ Super Nova Festival)
  3. Gold Star to MICHAEL MCPHEE (Actor in Bone Boy, Frankie Production)
  4. Gold Star to TIA ANDRIANI (Actor in Little Women, Metro Non Profit Housing)
  5. Gold Star to TANYA DAVIS (Performer/Creator of Nonmonag and the Gray Scale Dwellers, Queer Acts Festival)
  6. Gold Star to KEELIN JACK (Actor in Touch, The Doppler Effect/Queer Acts Festival)
  7. Gold Star to STEPHANIE MACDONALD (Actor in Short Skirt Butch, Queer Acts Festival)
  8. Gold Star to KEITH MORRISON (Director of Twelve Angry Men, Lions Den Theatre)
  9. Gold Star to VANESSA WALTON-BONE (Actor in Blood & Quick Silver, Doppler Effect, Atlantic Fringe Festival)
  10. Gold Star to MARK ALLAN (Actor in Sweeney Todd, Neptune Theatre)
  11. Gold Star to MONIQUE MOJICA (Actor in Hawk, Onelight Theatre, Prismatic Festival)
  12. Gold Star to HEATHER RANKIN (Actor in Bingo, Mulgrave Road Theatre/Neptune Theatre)
  13. Gold Star to DANIEL MACIVOR (Actor/Writer of This is What Happens Next, Eastern Front Theatre/Necessary Angel Theatre)
  14. Gold Star to DANIEL BROOKS (Director of This is What Happens Next, Eastern Front Theatre/Necessary Angel Theatre)
  15. Gold Star to SUSAN LEBLANC (Actor/Creator of The Debacle, Zuppa Theatre)
  16. Gold Star to ANN-MARIE KERR (Director/Creator of The Debacle, Zuppa Theatre)
  17. Gold Star to CHRISTIAN BARRY & ANTHONY BLACK (Directors of The Story of Mr. Wright, 2b Theatre/ Eastern Front Theatre)
  18. Gold Star to MARK UHRE (Performer in Elf, Neptune Theatre)
  19. Gold Star to RAOUL BHANEJA (Performer in Hamelt (Solo), Neptune Theatre)
  20. Gold Star to RHONDA BAKER (Dancer in Stir & Wish Desire Vow, (LiveArt Dance/Votive Dance, Atlantic Fringe Festival)

TWISI is also pleased to be bringing back the TWISI PEOPLE’S CHOICE AWARDS.

I would like to encourage people across the country to think of someone in the Canadian theatre community (this includes anyone in cast, crew, volunteer, producer, front of house, community theatre director, high school drama teacher- also in Improv, Performance Art, Sketch, Stand Up, Cabaret and dance- theatre in its broadest terms etc…) who is deserving of special recognition this year. Think in terms of someone whose work in whatever way is helping to shape and foster the Canadian theatre or someone who inspires you specifically. You can nominate someone who is Canadian who is working outside the country. You can nominate people who aren’t Canadians but who work mostly in Canada. Please nominate people who are Canadian and who work in Canada.

Then, I am encouraging you to nominate this person for a TWISI People’s Choice Award by creating something that celebrates them and introduces them to TWISI’s readers. It could be a blog that you write. It could be a poem. It could be a song. It could be a video. I encourage you all to think creatively. For more ideas of what I am looking for check out these awesome guest blogs from Sing Out Louise.

Then send all submissions to me at amandacarol.campbell@gmail.com between January 1st, 2013- January 30th, 2013 (the email I sent missed the 0 on 30th. You have all month to participate, but try to submit early so they are spread out over the month and not all plunked down at the very end)! 

All throughout January I will post all the submissions that I receive. Everyone who is nominated wins! We can celebrate the awesomeness that is the Canadian theatre all January long!! Join the Facebook Event Here!

Have a Very TWISItacular Holiday Season. I look forward to serving up lots more theatre reviews, interviews and special features in 2013. See you all there and thank you so much for visiting TWISI. 

Posted in ann-marie kerr, anthony black, bruce horak, christian barry, daniel brooks, daniel macivor, heather rankin, helena pipe, keelin jack, keith morrison, mark allan, mark uhre, michael mcphee, monique mojica, raoul bhaneja, stephanie macdonald, sue leblanc-crawford, tanya davis, tia andriani, twisi awards, vanessa walton-bone | Leave a comment

Into the Woods, Out of the Woods and Home Before Dark

There is a very strong ensemble of young performers bringing Stephen Sondheim and James Lapine’s production of Into the Woods (Junior) to the Neptune Scotiabank Studio Theatre through December 16th, 2012. These members of Neptune Theatre School’s Youth Performance Company are between the ages of thirteen and eighteen and have been training together with a myriad of instructors at the theatre school since last July.

What is immediately striking about this production is how consistent the company is, especially vocally, with no one person dominating as the “star,” but rather the collective seventeen of them sharing the focus in roles that accentuate their particular strengths. Into the Woods is a great choice for such a cast as it is a blending of fairytales and so rather than having one primary protagonist, it features the intersection of a multitude of different heroes from different classic tales.

There are some really interesting acting choices in this production. Chad Hendrickson’s Jack (of Beanstalk fame) is less dimwitted in this production and more thoroughly dejected over the loss of his beloved cow Milky White (who he sells to the Baker and his wife in exchange for beans). This loss seems to be what propels him into the Land of the Giant and his spirits are only recovered once he has enough money to buy the creature back. Jakob Creighton’s Baker seems thoroughly exasperated (and not at all surprised) with the quest imparted onto him by the Witch to dispel the curse she has placed upon his family. This suggests that perhaps the Witch has been bothering him and his wife with quests and curses ever since they moved next door to her. Amelia Topshee’s Baker’s Wife comes thoroughly alive only in the presence of the two Princes, suggesting her own tedium with everyday life. Isobel LeBlanc has great vocal and physical command of the Witch and Peter Issekutz and Lachlan Topshee show great comic prowess as the two absurdly pompous Princes. Emily MacMillan has great innocence and exuberance as Little Red Riding Hood (and a perfect high pitch screech when things don’t go her way). She makes a part that is often quite unlikable sweet and endearing.

The groundwork for all these characters has certainly been laid in this production and there is room here for all of the performers to be even bolder and bigger in their characterizations and physicalizations of these iconic archetypes from childhood in a more three dimensional way. The humour can be pushed ever further to the limits. There is even more to play with and explore. Stephen Sondheim fills his lyrics with a powerful duplicity of meaning that helps to give these characters their psychological depth, which can be difficult to communicate in song, especially for younger performers. What does Little Red Riding Hood mean by “isn’t it nice to know a lot/and a little bit not”? What does Cinderella learn on the Steps of the Palace? These songs are monologues set to music. With Sondheim no word can be thrown away, in fact every one can be mined for a plethora of meaning and significance and the clearer grasp the actor has on exactly what he or she wants to communicate with every choice of word, the clearer the audience can grasp the internal workings of these character’s minds and their motivations.

Director Alexis Milligan makes some great artistic choices in this production. The most striking is to have the Narrator, played with great energy by Jenna Curwin, as a teenager caught between a desire to grow up and a need to hold on to a bit of her childhood. This Narrator interacts and becomes entangled in the stories she is telling and one can really see the parallel here in the way she deliberately thwarts her characters’ wishes, but keeps throwing them metaphorical ropes to ensure their tales end happy Ever after. Milligan also makes fun use of shadow puppets and good use of space. The little dance interludes were so charming; I wished that there were more of them.

At the risk of sounding like a curmudgeonly old grandfather glorifying the “good old days,” I have to say that I have been disheartened for the last number of years that Neptune Theatre School has reduced the Youth Performance Company from a program that spanned August to May, every Saturday & Sunday 10:00am-6:00pm, as it was when I was a member in 2000-01) to one less than half that length. These seventeen young performers are a very talented bunch with incredible potential and I have the sense that this production, as uniformly strong as it is, only grazes the surface of what this company could do with more time. The Canadian Theatre is a highly competitive and saturated market, it is very difficult to get into post-secondary theatre schools and Halifax needs to be stringent in its dedication to providing its passionate and talented young people with the best training possible to give them a fighting chance to turn their passion into a viable career, if that is the road they choose. Personally, giving up almost every weekend at sixteen years old to rehearse a show that we not only performed at the Neptune Studio but also toured for a week to elementary schools around the province (which often meant a call time of 5:00am and always included loading and unloading our own set) was the best training I had to prepare me for life as a professional actor. It was an invaluable experience that I would recommend to anyone who dreams of someday working in the industry and one that I would strongly urge Neptune Theatre School to revisit.

If this is the quality of production that this ensemble is capable of with only a little over two months rehearsal, think of what they would be able to learn and accomplish in six.

Neptune Theatre School’s production of Into the Woods plays nightly at the Neptune Theatre Scotiabank Studio Theatre (1593 Argyle Street, next door to The Argyle Bar & Grill) until December 16th, 2012 at 7:30pm with 2:00pm matinees on December 15th and 16th. Tickets are available by calling the Box Office at 902.429.7070, visiting in person at 1593 Argyle Street or going online to this website.

Posted in alexis milligan, amelia topshee, chad hendrickson, emily macmillan, isobel leblanc, jakob creighton, james lapine, jenna curwin, lachlan topshee, neptune studio theatre, neptune theatre school, peter issekutz, stephen sondheim | Leave a comment

Amanda’s Tips on How to Be A Media Darling

amanda campbell (me)

For the last two years I have been pleased to live and work among the Halifax Theatre Community, getting a strong sense of the strengths and the challenges faced by those who are working steadfastly and valiantly to make the theatre in this wonderful city thrive.

One of the biggest challenges I have seen here is that it is difficult for the theatre companies in Halifax to build their audience. The problem I encounter A LOT is that theatre artists tend to be cynical about the thought of marketing their shows or even hoping for a better turnout than what they have come to expect. It’s a really depressing, defeatist attitude that doesn’t benefit anyone and is completely unwarranted. Theatre artists here tend to assume that there ISN’T an audience for their company or their production, which is very problematic. (My immediate question is then: Well, then why does your company exist!?). I could discuss this at length, but actually, I DON’T think that is the problem at all.

Instead, why don’t we try to assume that there IS an audience for our work and our theatre companies and that we just haven’t found them all yet?

I have spoken to a lot of people who “don’t go to the theatre” or who “never go to independent theatre” in Halifax. I have VERY rarely heard them say, “I heard about that production. I don’t want to see it because it doesn’t sound like something I’m interested in.” What I do hear (ALL THE TIME) is, “I had no idea that show happened. What company did you say that was? Never heard of them. Are they at Neptune? There’s another theatre here? Oh. Well, this is news to me.”

This is why you need to market your shows. All the time… and not just to the same 845 friends you have on Facebook (although please do market it to them)- but this is why you all, ALL OF YOU, need to become Media Darlings to get your company’s name out into the city and beyond the little, insular bubble that the nucleus of the theatre community here inhabits.

Here are Amanda’s Tips:  

  • Send a Press Release. The most effective and professional way to alert the media to your upcoming production or event is to send them (via email) a press release. Often members of the media will not even consider attending or writing about your event unless they are sent an official press release by the deadline of their publication. Depending on the city in which you live, press releases should typically be sent out at least three weeks (but sometimes as much as six or eight) before Opening Night to give the theatre critic ample time to fit your production into her or his busy schedule. Make sure you double check with each publication as these deadlines vary. NB: Facebook Invites are nice but they are not Press Releases! It doesn’t matter if you are producing the largest-scale musical at the most opulent venue in the country or a one person Fringe play in a mouse hole: SEND A PRESS RELEASE.  *Don’t be afraid to follow up after you have sent out your press release with an email including photographs, an official invite, an idea for an interview or preview piece or even a reminder (especially if you have sent the first press release more than three weeks in advance).
  • Invite the Media. If you would like the theatre critics of your city to attend your event it is beneficial if you can make it as easy for them as possible to do so. Follow up your press release with an official invite for members of the press to a production of your choice (ideally Opening Night or Media Night) that begins with something like, “You and a guest are cordially invited to the Opening Night of [name of theatre company’s] production of [title of show] on [date of show] at [time of show] at [theatre]. Please RSVP by [date].”
  • Allow Members of the Media to Invite a Guest. Not everyone likes attending the theatre on their own even if it is part of their job; it’s good manners to offer theatre critics a (+1).
  • Be Respectful, Be Kind, Be Considerate. Name calling hate mail (as opposed to a legitimate complaint), bribery and guilt to theatre critics are unprofessional behaviour and it reflects badly on your theatre company. Helpful Hint: When I am faced with eight shows Opening on the same night, I tend to favour the companies who make me feel welcome and who value and respect my work and my opinions.
  • USE SOCIAL MEDIA TO PROMOTE YOUR SHOW (AND YOUR REVIEWS). Theatre Companies should make use of either a Facebook Page or a Facebook Group, as well as the Facebook profiles of each of their members, they should also have a Twitter account and an email mailing list. All three of these (Facebook, Twitter and Email) should be kept up to date on a consistent basis. THERE ARE NO EXCUSES. It is up to you to decide which reviews of your production you post, but I would encourage you to champion the ones that you think do the most justice to your work, or the writers whose visions for the Canadian Theatre you respect or admire rather than privileging the reviews of the biggest newspapers just because they are the biggest. A theatre company that only posts reviews or preview pieces from The Chronicle Herald and never any of the independent theatre writers in Halifax is the equivalent of a publication that only reviews shows at Neptune Theatre and never goes to the Bus Stop.
  • It’s also important that you understand a little of how social media works:

-        Your friends are far more likely to read, like or comment on a post on Facebook that has been posted by you or your Company rather than one posted by or linked to from another person or source. This means that it is more beneficial for you to post links and share reviews and preview pieces rather than relying on the theatre critic to do so.

-        If you have a Facebook Page only the links and posts that you write will remain prominently on your wall, so it is your responsibility to post reviews and preview pieces there so that your fans can see the articles easily.

-        ReTweeting favourable tweets about you, your production or your theatre company is always a good idea. Make sure that you’re tweeting out your reviews and preview pieces too. USE HASHTAGS to help people search. #theatre #yhz #hfx #hrm are all good places to start in tweets about Halifax & Halifax Theatre. Also using #FollowFriday to promote other theatre companies and artists on Twitter is a great idea. Always ReTweet when you are included in a #FollowFriday post to help pay the Tweet forward!!

- Social Media can be difficult and the PR side of marketing a show can be time consuming and a lot of work, but the rewards are incredible and they all lead to more people coming out to see your show. It is worth the dedication and worth learning new skills like Twitter or Facebook to more effectively promote your business and your art. Don’t get dejected if the returns are slow at first. Just like everything, such things require the consistent building of momentum over time. There are lots of success stories in the city to look to for inspiration  however, who prove that perseverance reaps success.

-        Don’t be afraid to post and tweet reviews and theatre pieces several different times. You are promoting your business, which is integral to your livelihood. Don’t apologize for that; it is a huge part of your job. Also, don’t assume that because your friend posted the review on Facebook and you have 456 mutual friends that you don’t have to post it on your page as well. PROMOTE YOUR SHOW. THERE ARE NO EXCUSES.

  • Take Production Photos and Send At Least One With Your Press Release: We live in a visual society where most people have access to a fairly proficient digital camera and a vast array of free editing websites. Don’t just take that one shot for your poster, have at least six clear, bright, high resolution, production photos to add to your Facebook Page and Facebook Event (by Opening Night- don’t post the production photos after you close!!) Make sure you tag everyone in the photos. Credit the photographer if you have used a professional one. Email at least one of these (or a link to all of them) to the media either with your press release or shortly thereafter. Once again, even if you have the smallest show with the tiniest budget, send me production photos.
  • USE QUOTES ON YOUR POSTERS: A theatre critic said something nice about your production!? Fantastic! A well-placed quote on all publicity material is an eye-catching way to raise the caliber of your show for a perspective (and often skeptical) audience. DON’T FORGET TO CREDIT THE CRITIC OR PUBLICATION ON YOUR POSTER TOO.
  • Theatre Criticism is a Conversation: Why do we want people writing about the Canadian theatre? Why are the voices of the theatre critics important? Are they important? Are some more important or vital than others? How do we know? The best way to engage with what is written about the Canadian theatre in print and on the Internet is to begin a discussion about it. Facebook and Twitter are amazing avenues to have these discussions in an open way that invites the community to share their experiences, their opinions and their perspectives on a myriad of different issues. If a theatre critic writes something you agree with or disagree with, if a theatre critic makes you angry, if a theatre critic brings up an interesting point, if someone is writing about the theatre in a way that you think is valuable or in a way that you think is destructive, share what you think about the articles when you plunk down the link addresses. It will make your friends, fans and followers more likely to read what you have posted and you will have started a conversation that is very likely one worth having. Use Twitter to have conversations about the links that you post or that you read. Write blogs to respond to blogs. We can all get better. We can all learn more. Don’t be afraid of speaking out loud and being honest and demanding better of your community and your critics.
  • Be Creative: Web Shows. Crazy poster campaigns. Teaser Trailers. Celebrity Endorsements. Ridiculous Costumes. Memes. I have seen all of these and more work wonders for shows in the past: shows with small budgets and meager resources, shows without grants in cities no bigger than this one. Don’t allow yourself to make excuses for why you can’t have a PR campaign for your production. Prove yourself wrong and do it anyway.

I have heard all the excuses: “Halifax is too small.” “We don’t have enough money.” “There’s no audience for that.” “We don’t have any TIME.” “We’re not Toronto.” “People here don’t go to the theatre.” “There can only be one Jeremy Webb.”

No more excuses. Go out and find the rest of your audiences. The media will help you.    

Also, I recommend that you read this article on marketing for emerging theatre companies by Sue Edworthy.

Posted in halifax | Leave a comment
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