1. While there were posters scattered around downtown Halifax and around the Fringe kiosk at the Neptune Studio Theatre, and there were a spattering of reviews in the Halifax newspapers and mentions in their “What’s Happening?” sections, the general public was not adequately informed about a. the fact that the Atlantic Fringe Festival was happening b. what the Fringe Festival was all about and c. why Fringe Theatre is a cool thing to check out. There are those who will argue that people in Halifax don’t want to see theatre, or people in Halifax aren’t interested. I don’t buy that for one second. People in Halifax go out to support the local music scene because the writers at The Coast continually write enthusiastically and passionately about the need for Haligonians to support their local bands. These bands are featured on Breakfast Television and posters are plastered everywhere you go. If there was that much of a presence in the press for Halifax theatre, they would always be packed as well. The Coast can perceive Neptune Theatre as being stuffy and old fashioned, boring and white bread all they want, but they have no excuse for not showing a strong, passionate commitment to the cultivation of dynamic, raw, avant-garde, controversial, independent theatre. Plus, if they miss Rick Miller’s Bigger Than Jesus at the Neptune Studio Theatre this spring, they forfeit their right to claim that theatre in Halifax is always conservative. The reality is, Fringe theatres across the country are continually packed and the best shows usually sell out. It’s embarrassing how small the houses were on most of the nights I attended Atlantic Fringe, and what’s more, many shows were cancelled due to a complete lack of audience. This is absurd and outrageous! Fringe Theatre Festivals are committed to bringing affordable, assessable theatre to the people. Why is the Busker Festival so successful, year after year after year in Halifax? Thousands of people cram into the Waterfront, tourists come from all over the world, performers also come from all over the world and they tout our festival as being one of the best. The Buskers and the Fringe are not very different; both provide a theatrical experience for a small contribution, and I know Atlantic Fringe could be just as successful if only the Festival would put a little effort into their publicity campaign.
So… you’re all thinking, what a bitch, it’s easy to sit there in Toronto, or wherever she is and point fingers but that’s not going to fix anything. You’re right. So, here’s what I think needs to happen:
1. The Atlantic Fringe Festival needs to be run by someone who is passionate and driven and who wants the Atlantic Fringe Festival to be one of the greatest and most successful Festivals in Atlantic Canada. It needs to be run by someone who will be actively involved in the evolution of the Festival, from its initial meeting, to its Closing Night ceremony. This person needs to be the go to person for media personnel, for performers and for volunteers. He or she needs to be onsite at all times, and in a way that everyone, including the audience, knows that he or she is the director. This person needs to see as many shows as is humanly possible, reach out to the audience by making speeches to thank sponsors, and to tell you to turn off your gosh darn iPhone and generally needs to behave like any Artistic Director of any professional theatre company in this country.
The Atlantic Fringe Festival has the potential to be just as successful as any other Fringe Festival in North America; it just needs to be reorganized and to be directed by a person who cares enough about theatre in Atlantic Canada to want to make this Festival the best that it can possibly be, rather than being content with it simply functioning. If the festival continues in such an apathetic and disorganized manner, I would advise the performers and creators of independent theatre to create their own independent theatre festival. In Toronto, the Toronto Fringe Festival runs in the summer along with the Summerworks Festival and the Luminato Festival. Their mandates are very similar, and each one is successful and well attended. If a new festival was properly run and received adequate publicity and appropriate funding, I believe that within three or four years it could become the Festival that Halifax- albeit all of Atlantic Canada- really, truly deserve.